Why upgrade?
The first and easiest, but maybe not the most correct answer, is to remain in support.
It's true though, by upgrading, customers will have their strategic business software of choice in support until December 31st 2020 which by any means provides a great deal of stability and peace of mind budget holders - this could be a reason enough, however this is not the norm from my experience.
Secondly, there normally has to be a business case and this is where things get interesting. Finding the benefits a customer could employ from an upgrade carries far more weight behind a business case. For example what seems to be a current popular customer choice is technical consolidation where cost reductions are realised or the upgrade was to provide a platform for the take up of a further SAP module where process improvements could then be employed.
Thirdly, you have those customers that have seen the future and want, no need, the likes of SRM, CRM, Mobile, Cloud, and HANA right now to stay ahead of the competition. They can't wait, the impulse is too much. SAP HANA right now is producing so many lines of enquiry it's scary - nearly as scary as the lines of data SAP HANA can process in a second.
An upgrade becomes 'just a prerequisite' in these cases - an important stepping stone to all those new toys and a business case may be straight forward.
You know your own reason for upgrading and no doubt you sit somewhere in an innovative/visionary loop where you have an eye on the future tech but not yet committed or you want the tech now. Either way it makes no difference, the result is the same - the current SAP components need to be upgraded to supported versions.
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